In Focus: Beauty Retail
10 May 2022
In Focus
55 MINS LISTEN
In this episode, we explore how the beauty industry can capitalise on the booming consumer demand to feel good again, by bringing joy and discovery to the retail experience.
After two years spent behind masks, it’s clear that the pandemic has changed what beauty means to shoppers and, as a result, their purchasing behaviour.
Host Karl McKeever is joined by Benefit Cosmetics UK & Ireland marketing director Lou Bennett, Cosmetic Executive Women editor Sallie Berkerey and arken P-O-P International head of insights Aimee Grandfield, to discuss why success in-store will require much more than just lip service if brands are to benefit from consumers’ rediscovered desire to engage with brands (and retail spaces) that bring a sense of joy and discovery to shopping beauty.
Your host
Karl McKeever
Featuring
Benefit Cosmetics (UK & Ireland)
Lou Bennett, Marketing Director
Cosmetic Executive Women
Sallie Berkerey, Editor
Arken P-O-P International
Aimee Grandfield, Head of Insights
Roundtable Podcast
Beauty retailing, retail marketing, consumer behaviour, beauty trends, in-store display, point-of-purchase, roundtable discussion.