The Interview: Little Moons, CEO & co-founder Vivien Wong
29 March 2022
The Interview
26 MINS LISTEN
In this episode of The Interview series, host Karl McKeever sits down with Little Moons CEO and co-founder Vivien Wong.
Vivien Wong and her brother Howard can thank a random TikTok video for delivering a huge boost in demand for Little Moons, their brand of frozen mochi balls.
As children growing up in their parents’ bakery in London, Vivien (and her brother Howard), were surrounded by a passion for creating amazing food and learnt how the little things combine to make a big different. From finding the best ingredients to always innovating with techniques and flavours.
In 2010, they set up Little Moons; making a Japanese-inspired dessert called "mochi”. After enjoying steady growth, the company set up a Little Moons TikTok account and began posting videos… and then things began to get really interesting. Soon they had over 500 million views, sales skyrocketed by 2,000%, and the London-based business hit £36m in retail sales in the year to July last year.
Discover the success story of this TikTok (and taste) sensation, as we speak to its CEO and co-founder Vivien Wong.
Your host
Karl McKeever
Featuring
Little Moons co-founder, Vivien Wong
The Interview
In-depth discussions with senior industry leaders about their business, work and life in retail.