The Interview: Zalando, VP Direct to Consumer Carsten Keller
21 May 2022
The Interview
36 MINS LISTEN
In this episode, host Karl McKeever is joined by Carsten Keller, VP Direct to Consumer of fashion e-tailing giant, Zalando.
Founded in 2008, the online fashion retailer operates in 23 European markets and has more than 48 million active users.
Despite being Europe’s largest online fashion retailer, Zalando’s success has come from taking a local approach, and the retail giant continues to prioritise investment into its customer experience.
But with more and more brands continuing to gear their processes to direct-to-consumer models, the platform has also seen a boom in brands collaborations.
Carsten explains how Zalando is supporting brand’s DTC ambitions, what the future will look like for ‘platforms’, what he believes will drive the next phase of hyper growth in retail, and why ‘progress, not perfection’ is more crucial than ever.
Your host
Karl McKeever
Featuring
Zalando
VP Direct to Consumer
Dr. Carsten Keller
The Interview
In-depth discussions with senior industry leaders about their business, work and life in retail.