The Interview: Hollister Co. Snr Director Brand Marketing Strategy, Jacee Scoular
28 April 2023
The Interview
36 MINS LISTEN
Presented by
In this episode of The Interview Series, host Karl McKeever is joined by Jacee Scoular, Senior Director of Brand Marketing Strategy at Hollister Co., Gilly Hicks, and Social Tourist.
With a laser-focus on building customer-first brand strategies that authentically connect with customers, she now knows more about Gen Z than she knows about herself. Jacee thrives at creating authentic relationships with partners that engage consumers by meeting them where they already spend their time online and in real life.
In our latest of episode of The Interview Series, recorded live in the heart of New York City during NRF 2023, Jacee joins us to discuss why authenticity must lie at the heart of the building successful brand collaborations with content creators, the growing trend for purpose-driven retail, and how brands can stay in tune with their customers by acting in a way that is not only good for shareholders, but also good for the planet and for local communities.
Presented by Peak Technologies
Your host
Karl McKeever
Featuring
Hollister Co.
Jacee Scoular
Sr. Director Brand Marketing Strategy
The Interview
In-depth discussions with senior industry leaders about their business, work and life in retail.