The Interview: Brompton Bicycles Head of Marketing NA, Dawn Fichot

In this episode of The Interview Series, host Karl McKeever is joined in conversation by Dawn Fichot, Head of Marketing North America for iconic British foldable bike manufacturer, Brompton Bicycles.

We explore how this most British of companies is adapting its message to move in line with needs of the North American audience; the ways Brompton is leveraging digital solutions to track new consumers; urban change in the US; and why innovation and loyalty will always be Brompton’s obsession.

Recorded at NRF 2024: Retail’s Big Show