Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with shoppers in a way that’s relevant and personal, every time they visit the store.

Guests Kate Nightingale, founder of Style Psychology, Danielle Pinnington, founder and owner of Shoppercentric, and Victoria Buchanan, visual trends researcher at The Future Laboratory, discuss.

Recording & production by Boutique Recording.

Share
TwitterLinkedInFacebookEmail

Posted OnHostGuests

Subscribe

Episodes

Creating Top Shops

25th May 2017 | 25 min listen

Experience, engagement, emotion, and economics. We conclude the discussion on Stores of the Future by decoding what it takes to deliver store transformation that achieves the real returns today’s retailers demand.

Stores of the Future 2.0

1st May 2017 | 30 min listen

Senior industry thinkers discuss Stores of the Future, what’s worthy of attention, why there is still much work to do and what could, or should, change in the way that retailers approach such retail transformation projects.