The Retail Exchange reports from Day Two of the 2019 World Retail Congress in Amsterdam. Bringing together speakers from around the world including Levi’s, Coca-Cola, Sephora and Google, the second day threw up some interesting questions. What does a great retail experience look and feel like? How must retailers adapt leadership, culture and people to deliver change in the industry? How data and media be monetised to deliver new retail revenues? As the second day came to an end, we caught up with speakers and those attending to get their thoughts on the key take-outs and themes dominating the event.

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