Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with shoppers in a way that’s relevant and personal, every time they visit the store.

Guests Kate Nightingale, founder of Style Psychology, Danielle Pinnington, founder and owner of Shoppercentric, and Victoria Buchanan, visual trends researcher at The Future Laboratory, discuss.

Recording & production by Boutique Recording.

Share
TwitterLinkedInFacebookEmail

Posted On
20th July 2017
Host
Lucinda Bowden
Guests
Kate Nightingale (Style Psychology)
Danielle Pinnington (Shoppercentric)
Victoria Buchanan (The Future Laboratory)

Subscribe

Share
TwitterLinkedInFacebookEmail

Episodes

Shared Ambition

18th December 2017

As the number of agencies involved in delivering retail objectives continues to grow, our guests discuss the art of collaboration, what needs to change, and where responsibility for ensuring success should lie.

The Interview: O2

29th November 2017 | 15 min listen

In this edition, Declan Curry chats to O2 director of stores Bridget Lea as she discusses the art of creating Stores of the Future and looks ahead to the innovations still to come.

Maximising Seasonal Success

27th October 2017 | 30 min listen

Is the high street reaching saturation point with seasonal promotions? Guests discuss what more retailers can do to keep things fresh, maximise shopper engagement, and generate amplification beyond the four walls of the store.