As the way we shop continues to be redefined, is a rethink needed for retailers? Our guests give their take on how evolving shopper behaviour is impacting instore brand engagement.
Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with shoppers in a way that’s relevant and personal, every time they visit the store.
Guests Kate Nightingale, founder of Style Psychology, Danielle Pinnington, founder and owner of Shoppercentric, and Victoria Buchanan, visual trends researcher at The Future Laboratory, discuss.
Recorded at World Retail Congress 2019, FutureBrand UXUS co-founder and chief creative officer, George Gottl, sits down with Ben Bland to explore why conversation is the new experience.
British Retail Consortium
Recorded at World Retail Congress 2019, British Retail Consortium chief executive, Helen Dickinson, sits down with Ben Bland to discuss the challenges facing British retailers.
Recorded exclusively at Future Stores 2019, Rapha’s Director of Retail & Development, Caroline Crosswell, and Head of Retail, Darren Read, explore our growing love of all things two-wheeled.