Open Minds
As the way we shop continues to be redefined, is a rethink needed for retailers? Our guests give their take on how evolving shopper behaviour is impacting instore brand engagement.
Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with shoppers in a way that’s relevant and personal, every time they visit the store.
Guests Kate Nightingale, founder of Style Psychology, Danielle Pinnington, founder and owner of Shoppercentric, and Victoria Buchanan, visual trends researcher at The Future Laboratory, discuss.
Episodes
NEW
The Special | Retail unwrapped
In our latest episode, we look at the business of 25 December, analysing advertising campaigns and the likely impact on retail footfall during what will be a very different Christmas 2020. Plus we look ahead to the key trends for the year ahead.
The Special | Has it clicked?
In this new episode of ‘The Special’ we look at how e-commerce playbooks have evolved in recent months, and what it will take for retailers and brands to win online during what promises to be a very different Christmas 2020.
Hotel Chocolat | Angus Thirlwell
In our latest episode, we sit down with Angus Thirlwell, CEO and Co-founder of Hotel Chocolat. He talks to Martin Popplewell about the business response to the global pandemic, the realities of ‘Retail Darwinism’ and its growing online sales and global appeal.
