As the way we shop continues to be redefined, is a rethink needed for retailers? Our guests give their take on how evolving shopper behaviour is impacting instore brand engagement.
Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with shoppers in a way that’s relevant and personal, every time they visit the store.
Guests Kate Nightingale, founder of Style Psychology, Danielle Pinnington, founder and owner of Shoppercentric, and Victoria Buchanan, visual trends researcher at The Future Laboratory, discuss.
Enjoy | Ron Johnson
US host Dave Evans brings you a special interview with Ron Johnson. He is perhaps best known for his work creating and leading Apple Stores during their first 12 years, then later as CEO of JCPenney. Now CEO and Co-Founder of Enjoy, he’s changing the way companies serve their customers in a digitally-driven world through the first mobile retail store available on-demand.
The Special | Retail Wellbeing
In our final episode of ‘The Special’ series, we take an in-depth look at the human impact of the pandemic and the importance of wellbeing for retail employees in these unprecedented times.
The Special | Braking Point
In our latest episode of ‘The Special’ series, we bring listeners a special report from the US and Canada, as stores across both countries close their physical stores in response to the global pandemic.