Open Minds
As the way we shop continues to be redefined, is a rethink needed for retailers? Our guests give their take on how evolving shopper behaviour is impacting instore brand engagement.
Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with shoppers in a way that’s relevant and personal, every time they visit the store.
Guests Kate Nightingale, founder of Style Psychology, Danielle Pinnington, founder and owner of Shoppercentric, and Victoria Buchanan, visual trends researcher at The Future Laboratory, discuss.
Episodes
NEW
Macy’s
In this special festive episode, we explore the story of this year’s Macy’s Christmas window campaign. Guest host Karl McKeever travels to New York for an exclusive interview with the retailer’s national director of window presentation, Roya Sullivan, to learn more about the challenge of managing windows for one of the world’s most iconic department stores.
Allbirds
In this special episode, we explore the story of footwear brand Allbirds. Guest host Karl McKeever travels to San Francisco for an exclusive interview with the brand’s head of global retail operations, Travis Boyce, to learn more about this increasingly popular shoe brand with sustainability at its heart.
HSBC
In this special episode, recorded at Tech. Festival 2019, we meet Josh Bottomley, global head of digital, data and development at HSBC. He sits down with guest host Jason Bradbury to explore the tech challenges for retail banking in the digital world.
