As the way we shop continues to be redefined, is a rethink needed for retailers? Our guests give their take on how evolving shopper behaviour is impacting instore brand engagement.
Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with shoppers in a way that’s relevant and personal, every time they visit the store.
Guests Kate Nightingale, founder of Style Psychology, Danielle Pinnington, founder and owner of Shoppercentric, and Victoria Buchanan, visual trends researcher at The Future Laboratory, discuss.
Our report entitled Retail 2030 Futures Report, delves deeper into the trends that are set to further disrupt the retail sector in the years ahead – creating challenges but also opportunities for retailers to reach customers in new ways.
Retail 2030 | Ep03
As the decade draws to a close, we bring you three special episodes exploring the challenges and opportunities that will lie in store for retail in the next ten years. In this final episode, we discuss why sustainability will become a key business driver and how retailers can be more planet positive.
Retail 2030 | Ep02
As the decade draws to a close, we bring you three special episodes exploring the challenges and opportunities that will lie in store for retail in the next ten years. In this second episode, we discuss evolving consumer habits and societal trends.