Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with shoppers in a way that’s relevant and personal, every time they visit the store.

Guests Kate Nightingale, founder of Style Psychology, Danielle Pinnington, founder and owner of Shoppercentric, and Victoria Buchanan, visual trends researcher at The Future Laboratory, discuss.