As the way we shop continues to be redefined, is a rethink needed for retailers? Our guests give their take on how evolving shopper behaviour is impacting instore brand engagement.
Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with shoppers in a way that’s relevant and personal, every time they visit the store.
Guests Kate Nightingale, founder of Style Psychology, Danielle Pinnington, founder and owner of Shoppercentric, and Victoria Buchanan, visual trends researcher at The Future Laboratory, discuss.
Future Stores 2019
The Retail Exchange visits London for Future Stores 2019, as in-store innovators from Europe’s most progressive retailers arrived in the UK’s capital for the two-day event.
Recorded at World Retail Congress 2019, Levi’s EVP/President of Global Direct to Consumer, Marc Rosen, talks to Ben Bland about how the iconic US denim brand is reimagining its retail experience.
World Retail Congress
As World Retail Congress 2019 draws to a close, we’re in Amsterdam to hear the views and thoughts of leading industry experts as they reflect on the highlights from another memorable event.