Open Minds
As the way we shop continues to be redefined, is a rethink needed for retailers? Our guests give their take on how evolving shopper behaviour is impacting instore brand engagement.
Exploring the concept of the “multi-individual”, we ask how retailers can better serve today’s shopper as each of us juggle a range of different mindstates and needs when shopping, in our bid to deal with the pressures of modern living. In this episode, we dissect increasingly complex purchasing behaviour and look at ways retailers can ensure the retail experience resonates with shoppers in a way that’s relevant and personal, every time they visit the store.
Guests Kate Nightingale, founder of Style Psychology, Danielle Pinnington, founder and owner of Shoppercentric, and Victoria Buchanan, visual trends researcher at The Future Laboratory, discuss.
Episodes
NEW
Falabella Retail
In our latest episode, we bring you a special interview with Pamela Lagos, director of sustainability of Chilean department store chain, Falabella Retail. She shares the inside story of how one of the country’s most famous retail names is investing in a responsible plan for future success, and the steps it is taking to show people and profitability can co-exist in greater harmony.
Birchbox | Pooja Agarwal
In our latest episode, we bring you a special interview with Pooja Agarwal, Chief Operating Officer of beauty subscription brand Birchbox. She explains how this pioneer of the subscription model has evolved and continues to remain on the cutting edge of the customer experience, and look ahead to what lies in store as it embarks on its next exciting chapter.
Enjoy | Ron Johnson
US host Dave Evans brings you a special interview with Ron Johnson. He is perhaps best known for his work creating and leading Apple Stores during their first 12 years, then later as CEO of JCPenney. Now CEO and Co-Founder of Enjoy, he’s changing the way companies serve their customers in a digitally-driven world through the first mobile retail store available on-demand.
