Featuring in-depth conversations with leading figures from the world of retail, this is The Retail Exchange’s informed interview series. Hear from the finest minds and inspiring thinkers as they share insights into delivering success and get to the heart of the industry’s big issues.

A lot of talk in the automotive and technology sectors focuses on driverless cars; we’re told they’re just around the corner. In this edition of ‘The Interview’, we sit down with Rockar founder Simon Dixon. He talks to business broadcaster Ben Bland about his company’s latest partnership with industry giant Ford and fashion retailer Next, and how innovation is moving car retailing up a gear – transforming perceptions and putting power into the hands of customers.

Recording and production by Boutique Recording.