Featuring in-depth conversations with leading figures from the world of retail, this is The Retail Exchange’s informed interview series. Hear from the finest minds and inspiring thinkers as they share insights into delivering success and get to the heart of the industry’s big issues.

LEGO is one of the most recognised toy brands in the world. In this edition of ‘The Interview’, business broadcaster Ben Bland sits down with Simone Sweeney, Vice President of Global Retail Development for LEGO Group. Originally recorded at World Retail Congress 2018 in Madrid earlier this year, she explains why discovery, joy and play are so important in physical retail experiences.

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