Recorded at World Retail Congress 2019, Levi’s EVP/President of Global Direct to Consumer, Marc Rosen, talks to Ben Bland about how the iconic US denim brand is reimagining its retail experience.
Levi’s is arguably the most iconic denim brand in the world. It’s focus on selling direct to consumers, personalising its products, and reimagining its retail experience suggest that some established labels are not just surviving, but thriving. In an exclusive interview, recorded at World Retail Congress 2019, Ben Bland sits down with Marc Rosen, Levi’s EVP/President of Global Direct to Consumer, to discuss how the brand is keeping its customer experience fresh – in its own distinct way.
Featuring in-depth conversations with leading figures from the world of retail, this is The Retail Exchange’s informed interview series. Hear from the finest minds and inspiring thinkers as they share insights into delivering success and get to the heart of the industry’s big issues.
Our report entitled Retail 2030 Futures Report, delves deeper into the trends that are set to further disrupt the retail sector in the years ahead – creating challenges but also opportunities for retailers to reach customers in new ways.
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