Levi’s is arguably the most iconic denim brand in the world. It’s focus on selling direct to consumers, personalising its products, and reimagining its retail experience suggest that some established labels are not just surviving, but thriving. In an exclusive interview, recorded at World Retail Congress 2019, Ben Bland sits down with Marc Rosen, Levi’s EVP/President of Global Direct to Consumer, to discuss how the brand is keeping its customer experience fresh – in its own distinct way.

Featuring in-depth conversations with leading figures from the world of retail, this is The Retail Exchange’s informed interview series. Hear from the finest minds and inspiring thinkers as they share insights into delivering success and get to the heart of the industry’s big issues.

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