Colourful is the new black: that could be the motto for Swedish sock retailer, Happy Socks.

Just over a decade after its launch, the brand has become an international phenomenon in the notoriously difficult apparel market. Today, its products are sold in 90 countries and enjoy a level of brand recognition and loyalty that most other labels can only aspire to.

Recorded at World Retail Congress 2019, host Ben Bland meet the brand’s Head of Retail Aleksander Milenkovic, to learn more about this unorthodox, fun loving brand’s story – one that’s full of colour designs, celebrity collaborations and exceptional charm that they say is guaranteed to make you smile. Recorded at World Retail Congress 2019.

Featuring in-depth conversations with senior figures from the world of retail, this is The Retail Exchange’s informed interview series. Hear from leading minds and inspiring thinkers as they share insights into delivering retail success and get to the heart of the industry’s big issues.



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