EuroShop 2020 | Review
Ben Bland and Karl McKeever host a special edition from EuroShop 2020 in Dusseldorf. We hear from exhibitors and attendees at the world’s largest retail trade fair on the ever-shifting sector landscape.
Wilkommen to this special EuroShop 2020 event review podcast from The Retail Exchange recorded at this year’s EuroShop in Dusseldorf, Germany.
In case EuroShop is not on your regular shopping list of trade fairs, it’s the world’s biggest retail expo. Across the four-day event, more than 100,000 visitors passed through its doors. It’s an incredible spectacle. Huge halls. Extraordinary spaces. With over 2000 exhibitors, 600 speakers and 500 sessions, across 8 stages, there was plenty of inspiring creative visions to capture visitor’s imaginations.
With pressure of bricks and mortar stores around the world like never before, we look back on this year’s event to find out what the creative minds at EuroShop 2020 had instore for visitors, to help retailers and brands measure up to the challenges that lie ahead. Guest host Karl McKeever is on the ground at EuroShop 2020 as he talks to a few of those exhibiting and attending who know more than most what it will take for physical retail to stay ahead of competition from online and meet the ever-evolving needs of today’s shoppers.
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In this new episode of ‘The Special’ we look at how e-commerce playbooks have evolved in recent months, and what it will take for retailers and brands to win online during what promises to be a very different Christmas 2020.
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