Cycling has gone through what can only be described as a revolution over the last 10 years. A trend that has seen cycle clothing brand Rapha quickly grow to be a truly international brand.

In an exclusive interview, recorded at Future Stores 2019, host Martin Popplewell sits down with Rapha Director of Retail & Development, Caroline Crosswell, and Head of Retail, Darren Read, to discuss the brand’s approach to delivering its retail experience and our growing love of all things two-wheeled.

Featuring in-depth conversations with leading figures from the world of retail, this is The Retail Exchange’s informed interview series. Hear from the finest minds and inspiring thinkers as they share insights into delivering success and get to the heart of the industry’s big issues.



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