To many, buying makeup can be confusing, expensive, and inconvenient. Birchbox founders Hayley Barna and Katia Beauchamp thought so too. A decade ago, they envisioned a way for customers — just like themselves — to easily and efficiently try, learn about, and purchase beauty products online. And so beauty subscription service Birchbox was born.

Today it has more than 4 million subscribers and customers around the world. It has also expanded its offer into male grooming — allowing it to tap into an enormous group of underserved consumers.

In this special episode of The Interview Series, recorded in New York earlier this year, Birchbox COO, Pooja Agarwal sits down with US host Dave Evans. She explains how this pioneer of the subscription model has evolved and continues to remain on the cutting edge of the customer experience. Looks ahead to what lies in store as it embarks on its next exciting chapter. And shares the story of her own remarkable journey in retail.

Featuring in-depth conversations with leading figures from the world of retail, this is The Retail Exchange’s informed podcast interview series. Hear from the finest minds and inspiring thinkers as they share insights into delivering success and get to the heart of the industry’s big issues.

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